Cozy Indigo Coffee
A new coffee concept that specializes in freeze-dried coffee that’s pure and convenient. Cozy Indigo Coffee is a family-owned business based in California. Its chill personality embraces nostalgia, calm, and imperfect elements to create a cozy and dreamy atmosphere. Where lo-fi meets coffee culture, Cozy Indigo Coffee’s branding is soothing and introspective yet grounded.
CHILL Coffee COMMUNITY
With hustle culture and coffee culture being very popular, Cozy Indigo Coffee wanted to take a step back and grow a coffee community that slows down. Cozy Indigo Coffee is for the homebody who slowly enjoys their café-quality brew in the comforts of their own home with the convenience of an instant coffee.
By creating a coffee brand in a lo-fi style, it connects with individuals who resonate with taking intentional pauses. The sunset colors, imperfect typography, and cartoon-like imagery is cozy, nostalgic, and relaxing.
Services Included
Brand Strategy
Brand Identity
Packaging Design
Ongoing design service
“She really understood the concept of what we were going for”
Joanne created a beautiful and unique logo for us! She really understood the concept of what we were going for and her turn around time from start to finish (plus the revisions) is fast. Joanne is well-versed in the food and beverage space so she will give recommendations that are required for certain packaging labels. Cozy Indigo Coffee can't recommend My Daily Jo enough!
– Grace Lin
Cozy Indigo Coffee
