Artisanal brand identities & design strategies for foodie founders building communities around the table

SEE HOW OTHER BUSINESSES THRIVED

Most business owners don’t start their dream café, boba shop, or bakery because they love color palettes or kerning fonts. You built your business because you have something delicious to share to the world and a personal story. When it comes to branding, you’d rather be in the kitchen than designing.

That’s where I come in! I help food and beverage brands transform their “good enough” designs to strategically unforgettable. My process goes beyond a pretty logo. It’s all about creating a brand that connects with your customers, reflects your story, and makes people crave what you’re serving.

When you work with me, you don’t have to guess what looks right or what will attract your ideal customer. Instead, you can finally hand that part off to someone who gets it. You can fully focus on running your business while your visuals do the heavy lifting.

Does branding design tend to be your last priority?

WAYS MY DAILY JO CAN HELP

All design services are made-to-order

Choose your Service 

Mini Branding Set

The perfect starting point for growing brands that need more than a DIY logo but aren’t ready for a full deep dive yet. Get the essentials to launch (or refresh) your business with clarity and confidence.

Includes: mini brand strategy, logo suite, visual identity, social media assets, and a 1-page style guide.

A heart shape with lines radiating outward.
A badge with a orange background and the word "HOT" in bold brown letters

Complete Branding Strategy

For established brands ready to level up. We’ll define your story, values, and visuals so everything you put out feels intentional and cohesive. You’ll walk away with a brand that looks great and connects deeply with your audience.

Includes: full brand strategy, logo suite, visual identity, social media assets & strategy, and a 20+ page brand guide.

An illustration of a takeout coffee cup
Illustration of roasted coffee beans

Coffee Club

Monthly Design Subscription

Ongoing creative support for busy business owners who want design handled. From social posts to menus and marketing materials, I’ll keep your visuals consistent and on-brand every month.


Includes: 6 or 10 hours of dedicated monthly design support, quick turnaround updates, and cohesive graphics for every touchpoint.

WAYS My Daily Jo Can Help You

Design for Brands Building Flavorful Communities

A box of freeze-dried cold brew coffee capsules from Cozy Indigo Coffee in the flavor Chill
A black box of KILLER QUEEN BEAUTY liquid lipstick with a red lip graphic on the front, placed on a black surface against a textured beige wall featuring a red kiss mark and a black circular logo with red lips and the words 'KILLER QUEEN BEAUTY'.
SEE PAST WORK
Joanne sitting on a director's chair, smiling and wearing a beige blazer, beige top, black wide-leg pants, and black boots, against a neutral background.

Meet your Designer

Joanne has a purpose to help others preserve culture and embrace their community through flavors. With over 10 years of experience in the hospitality and consumer packaged goods (CPG) industries, Joanne partners with foodie founders to create customized brand design to help bring communities together who share the same perspective on how food is embedded deeply into cultures.

Get in touch

What past clients have to say

  • "She really understood the concept of what we were going for"

    Joanne created a beautiful and unique logo for us! She really understood the concept of what we were going for and her turn around time from start to finish (plus the revisions) is fast. Joanne is well-versed in the food and beverage space so she will give recommendations that are required for certain packaging labels. Cozy Indigo Coffee can't recommend My Daily Jo enough!

    GRACE LIN
    Cozy Indigo Coffee

  • "She took my vision and brought my company's logo to life- better than I could have described it."

    I liked the fact that Jo was very receptive to my rough draft ideas and included design options for me to choose from. She took my vision and brought my company's logo to life- better than I could have described it. The concept to design process was collaborative with a quick turn around time. I also loved the digital sketch video she provided me, which showed her process in creating the design. It was a fun creative element!

    BRENDA ZOMORODIAN
    Charcutthecheese

  • "Very thorough, talented, and is such a visionary!"

    Working with Jo was the easiest, smoothest process ever! She saw my vision after our initial meeting, and even went further than my expectations. Jo is very thorough, talented, and is such a visionary! I highly recommend working with her if you are looking to rebrand your business!

    LISA JUNG
    Jung Naturopathic Wellness

  • "Joanne understood my vision from day one and made my brand so iconic "

    Joanne understood my vision from day one and made my brand so iconic and expensive looking. I'm so excited to use the colors, fonts, and logos for so many years! She offered a detailed questionnaire and phone call to really understand the vibe I was going for and every time I saw a new design, it made me even more excited about my business! The branding really tied everything together - I could not have chosen a better designer!

    TALIA CANTLEY
    Killer Queen Beauty

  • "Such a great experience from beginning to end! "

    Working with My Daily Jo on my business cards and real estate marketing materials was such a great experience from beginning to end! She really took the time to understand my brand and vision and her creativity brought everything to life in a way that felt both professional and unique. Her attention to detail and responsiveness made the process seamless and I couldn't be happier with the final designs!

    CAROLINE ZHONG
    Caroline Zhong Real Estate

  • "Exactly what I was looking for!"

    This is perfect! Exactly what I was looking for!… Your turnaround time was super fast. I appreciate all your hard work and the creativity you put into this. I’m gonna prep to incorporate the logo on everything business related. Couldn’t have done it without you!

    JORDAN DONOVAN SMITH
    Smith Consulting Services

  • "She was diligent and completed all her work in an efficient manner"

    She was diligent and completed all her work in an efficient manner. What I really loved about her was that when I was unable to be responsive or provided quick feedback, she was able to work around my schedule and still complete the task when I ask. She's also very friendly and understanding, and willing to work with languages she was unfamiliar with. She's also very creative and helped with building a menu design based on two people's opinions of the design.

    TRAM TRAN
    Pho So 1